Search and AI visibility
Content and authority
Search and AI visibility
Search experience optimisation (SXO) combines SEO with conversion rate optimisation. It improves what happens after the click: loading speed on mobile data, page layout, messaging and calls to action matched to the searcher's intent, so the visitors you rank for become leads or sales.
Scope is agreed in writing before we start. These are the building blocks most engagements use.
A check that each landing page answers what its searchers actually want.
Heatmaps, scroll depth and session recordings in Microsoft Clarity to see where visitors stall.
Clear hierarchy, proof, pricing cues and calls to action matched to intent.
Structured experiments on high-traffic pages, judged with honest statistics.
Speed and stability fixes that help rankings and conversion at the same time.
GA4 events, call tracking and WhatsApp click tracking you can trust.
Why it matters
Most Indian searches happen on phones, often on patchy 4G. A landing page that takes six seconds to load, hides the WhatsApp button or asks for ten form fields loses the visitor you worked to attract, whether that click came from SEO or from ads.
Who it is for
Businesses with steady traffic but disappointing enquiries, and anyone about to raise ad spend who wants every rupee to land on a page that converts.
Ask us if it fits your businessFind pages with healthy traffic but weak conversion.
Write testable changes backed by behaviour data.
Run experiments or measured before-and-after changes.
Apply what wins across similar templates.
Ranking brings visitors, but it does not make them enquire. If a page answers the wrong question, loads slowly or hides the next step, traffic rises while leads stay flat. SXO closes the gap between being found and being chosen.
Formal split tests need volume, so on low-traffic pages we use behaviour data, customer interviews and proven patterns instead. We then compare conversion rates over a fixed period before and after each change, so the result is still measurable.
For most Indian consumer businesses, yes. Many buyers would rather send a quick WhatsApp message than fill in a form. We test placement and wording, and track WhatsApp clicks as conversions so they show up in your reports.
A 30-minute call with a strategist. You leave with three specific opportunities for your website, whether or not we end up working together.