Search and AI visibility
Content and authority
Search and AI visibility
Generative engine optimisation (GEO) is the work of making AI assistants such as ChatGPT, Gemini, Perplexity and Claude mention your brand accurately when people ask for recommendations. It combines citable content, consistent business details across the web and mentions on the third-party sites these models learn from.
Scope is agreed in writing before we start. These are the building blocks most engagements use.
More than 100 real buyer prompts run through ChatGPT, Gemini, Perplexity and Claude to see who gets named today.
Monthly mention and citation share against the competitors you name.
Original data, plain definitions and fair comparisons that models prefer to quote.
Your name, services and locations described the same way on your site, Google Business Profile, LinkedIn and directories.
Reviews, listicles, forum answers and press coverage on the sources assistants cite in your category.
Outdated prices, wrong locations and old service lists that assistants repeat about you, traced to the source and corrected.
Why it matters
Buyers now ask assistants for shortlists: the best CA firm in Noida, a reliable packers and movers service in Pune, a CRM for a 20-person sales team. The assistant names three or four options. Making that list depends less on your own website and more on what reviews, directories and articles say about you.
Who it is for
Brands in considered categories, such as education, healthcare, real estate, SaaS and professional services, where buyers research for days and ask for recommendations before contacting anyone.
Ask us if it fits your businessRun the prompt set and record mentions, citations and sentiment.
Spot the pages and sites models rely on where you are missing.
Create citable assets and earn mentions on those sources.
Repeat the same prompts so progress is measurable.
No one can. Answers change with the prompt, the user's history and the model version. What we can do is measure your share of mentions across a fixed set of prompts every month, so you see whether you are gaining ground on competitors.
Usually because the competitor is mentioned more often, and more consistently, on the sites the model draws on: review platforms, comparison articles, forums and news. GEO closes that gap by improving your presence on those sources, not only on your own website.
We run the same buyer prompts through each assistant every month and record whether you are mentioned, whether your site is cited with a link and where you appear in any list. Referral visits from AI tools in Google Analytics 4 complete the picture.
A 30-minute call with a strategist. You leave with three specific opportunities for your website, whether or not we end up working together.