Search and AI visibility
Content and authority
Search and AI visibility
AI optimisation (AIO) is the technical side of AI search. It makes sure AI crawlers can reach your pages, that structured data describes your business clearly and that facts about your products and services are easy for machines to extract and quote correctly.
Scope is agreed in writing before we start. These are the building blocks most engagements use.
robots.txt, Cloudflare and firewall rules reviewed for GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
Organization, LocalBusiness, Service, Product, FAQ and Review schema, validated and monitored.
sameAs links, consistent business details and alignment with Google's Knowledge Graph.
Plain summaries of your key pages for the AI tools that read them.
Clean, current prices and specifications in your feeds and on-page markup.
Key pages formatted for Google's AI Overviews and AI Mode.
Why it matters
Google brought AI Overviews to India in August 2024 in English and Hindi, and AI Mode followed in June 2025. Both are built from pages Google can crawl and understand. One firewall rule that blocks AI crawlers, or service pages with no structured data, can keep a strong business out of these answers entirely.
Who it is for
E-commerce stores with large catalogues, multi-location businesses, SaaS companies and any site on a custom stack where technical settings are rarely reviewed.
Ask us if it fits your businessCheck what AI crawlers can and cannot reach today.
Build schema and entity data into your templates.
Ship llms.txt, page summaries and structured product data.
Watch crawl logs and validation reports for regressions.
They overlap but work on different layers. GEO is about what AI assistants say about your brand. AIO is the technical groundwork underneath: whether AI crawlers can reach your pages, and whether your data is structured clearly enough to be understood and quoted correctly.
It depends on your business model. Publishers sometimes block training crawlers to protect their content. Most service and e-commerce businesses gain more from allowing the crawlers that power AI search answers. We review each crawler with you before changing anything.
Not on its own. llms.txt is a short file some AI tools read to understand a website's structure. It costs little to add, so we include it, but structured data, crawlability and clear content matter far more.
A 30-minute call with a strategist. You leave with three specific opportunities for your website, whether or not we end up working together.