Search and AI visibility
Content and authority
Paid and social
Google Ads management is planning, building and optimising paid campaigns across Google Search, Performance Max, Shopping, Display and YouTube. We structure accounts around profitable keywords and audiences, track conversions properly and optimise every week for cost per lead or return on ad spend.
Scope is agreed in writing before we start. These are the building blocks most engagements use.
Wasted spend, structure, tracking and bidding reviewed line by line.
Search, Performance Max, Shopping and YouTube campaigns built around intent and location.
GA4, enhanced conversions and offline lead-quality imports from your CRM.
Ad copy and landing pages written and tested together.
Weekly optimisation against your target cost per lead or ROAS.
Spend, leads and revenue in one dashboard, reviewed with you every month.
Why it matters
Paid search reaches people at the exact moment they look for what you sell, and it works from day one while SEO builds. The catch in India is waste: broad keywords, junk leads from cities you do not serve and form fills that never answer the phone. Tight targeting and lead-quality tracking fix most of it.
Who it is for
Businesses that need leads this month, e-commerce stores with clear margins, and advertisers already spending on Google who suspect a large share of their budget is being wasted.
Ask us if it fits your businessFix measurement before spending another rupee.
Restructure campaigns around profitable intent and locations.
Tune search terms, bids, ads and audiences every week.
Raise budget only where cost per lead holds.
Enough to gather useful data, typically 30 to 50 conversions a month per campaign. Click costs vary widely, from a few rupees in some consumer categories to several hundred in competitive B2B ones, so we model a starting budget for your category before you commit.
The usual causes are broad-match keywords without negatives, Display or Search Partner traffic switched on by default, and campaigns optimised for form fills instead of qualified leads. We fix targeting first, then feed lead-quality data back so Google bids for better enquiries.
Search campaigns start sending clicks within a day of approval. Expect two to six weeks of optimisation before cost per lead settles, while the account collects enough conversion data to bid well.
A 30-minute call with a strategist. You leave with three specific opportunities for your website, whether or not we end up working together.