Why answer engine optimisation matters for Indian businesses
Google's search team said in October 2025 that India is its largest user base for voice and visual search anywhere in the world. Spoken and camera-led searches end in one answer, not ten links. If your page is not the one read out or quoted, a competitor's is, often for the question asked right before a purchase.
Who answer engine optimisation is for
Clinics, coaching institutes, financial advisers, home-service companies and any business whose customers ask plenty of how, what and which questions before they pick up the phone.