Search and AI visibility
Content and authority
Search and AI visibility
Search engine optimisation (SEO) is the work of earning higher unpaid rankings on Google for the searches your customers make. For Indian businesses that means technical fixes, content mapped to how people actually phrase their searches, including Hinglish and city-level terms, and links from sites your market already trusts.
Scope is agreed in writing before we start. These are the building blocks most engagements use.
Crawl errors, indexation, Core Web Vitals on mid-range Android phones, internal links and schema, fixed in your CMS or handed over as developer tickets.
Every commercial and informational query, including Hinglish and city-level variants, grouped by intent and assigned to one page.
Titles, headings, copy and internal links rewritten for the query and for the person typing it.
Google Business Profile, listings on Justdial and Sulekha, review generation and location pages for map-pack visibility.
Digital PR and editorial links from Indian publications and niche sites your buyers read.
A monthly report tied to enquiries and sales, plus a call to agree next month's priorities.
Why it matters
Google still sends more qualified visitors than any other channel for most Indian businesses, and every newer surface, from AI Overviews to ChatGPT, leans on pages that already rank. A site that crawls along on budget Android phones, or never appears for city-level searches, quietly hands that demand to competitors.
Who it is for
Service businesses, D2C brands and B2B companies that already have demand in their category and want a channel whose cost per lead falls over time, instead of rising with every rupee of ad spend.
Ask us if it fits your businessFind what is holding rankings back: technical debt, thin pages and pages competing for the same keyword.
Rank every fix by likely impact and effort in a 90-day roadmap.
Ship technical, content and link work in two-week sprints.
Refresh what works, expand into adjacent topics and report every month.
Most sites see first ranking movement 8 to 12 weeks after technical fixes go live, and meaningful traffic growth between months four and nine. The pace depends on your domain's current authority, how competitive your category is in India and how quickly new pages get published.
No. Google does not sell organic positions. An agency promising a guaranteed rank is either targeting keywords nobody searches for or using tactics that can get your site penalised. We commit to the work, open reporting and agreed growth targets instead.
Yes. Many Indian buyers search in a mix of Hindi and English, or in their regional language, especially by voice. We research those variants separately and map them to pages written for them, rather than relying on direct translation.
A 30-minute call with a strategist. You leave with three specific opportunities for your website, whether or not we end up working together.